If you’re in sales, you know that credibility is everything. It can be the difference between a prospect deciding to trust or not to trust you. But how do you build credibility? Here are four tips to help you:
#1 Be An Expert In Your Field
If you want to be credible, you need to know your stuff and your customers’ stuff too. Become an expert in your field by keeping abreast of what’s happening through industry publications, conferences, news, and networking with other experts. The more insight and new information you can bring to an interaction, the more credible you’ll be.
#2 Ask Great Questions
Asking great questions is a key part of any sales process. It allows you to understand your customer and to uncover any potential issues or concerns. It can also help to build trust and rapport. Getting your questioning technique down is KEY to a successful pitch.
# 3 Maintain A Strong LinkedIn Profile
Linkedin is the largest social professional networking platform in the world. According to multiple sources, Linkedin is an automatic search engine whenever you hear about someone for the first time. The platform boasts over 800mil members and approximately 54mil registered companies.
When creating a LinkedIn profile, make sure to include a strong Sales profile. Include your company name, website, contact information, and a description of what you have done and accomplished – not your job description. Make sure to highlight any successes you’ve had in your sales journey.
PS. Choose the platform that works for your product, brand or industry. It could be IG, FB, Tik Tok, Youtube or any other online platform where your potential customer can find you.
#4 Lead Sales Conversations With A Plan
You need to know what you want to achieve and what you need to do to get there. Be prepared to pivot and change your approach as needed and exercise patience; conversations take time to build and sometimes it can take multiple attempts to get the conversation going. Finally, be sure to have a good sense of humor so that you can keep the conversation going even when it’s tough